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This creative and engaging project based lesson is based on the format of the TV show ‘The Apprentice’. Students are tasked with developing a new chocolate bar, covering all aspects of product development, branding, and marketing. It includes steps such as market research, flavor prototyping, brand and slogan creation, logo design, packaging ideas, pricing strategy, and advertisement planning. Teams must collaborate to survey potential buyers, analyse data, and create a pitch for their product. This activity is ideal for fostering teamwork, creativity, and entrepreneurial thinking in an educational or workshop setting. This lesson is useful for consolidating data handling concepts such as tally marks, bar charts and pie charts. This file includes 28 pages.

The Apprentice Smoothie Task Workbook is a dynamic and interactive resource designed to guide learners through a fun, entrepreneurial project. It encourages creativity, teamwork, and problem-solving while teaching key concepts in product development, branding, and marketing. Key Features: • Team Collaboration: Assign roles, create a team name, and define responsibilities to simulate a real-world team project. • Product Research: Explore popular and unique smoothie ingredients, evaluate flavor combinations, and conduct market research. • Flavour Development: Experiment with six flavor combinations, survey potential customers, and analyze results using tables, bar graphs, and pie charts. • Branding Activities: Develop a brand name, slogan, logo, and color scheme to reflect the smoothie’s identity and appeal to the target market. • Packaging Design: Brainstorm and design innovative packaging that aligns with the brand’s theme and values. • Pricing and Advertising: Set a competitive price and create a marketing strategy, including advertisements and taglines, to promote the product. • Final Pitch: Compile all the elements into a professional pitch to present your smoothie concept to an audience or panel. This workbook is ideal for developing entrepreneurial, communication, and analytical skills in a fun and engaging way. It’s perfect for classroom group projects, workshops, or business-themed activities!

The Apprentice - Milkshake Task Workbook This workbook serves as a comprehensive guide for teams participating in a creative and strategic business challenge: designing, developing, and pitching their own unique milkshake brand. Through a structured, step-by-step process, participants will explore various aspects of product development, market research, branding, and advertising to create a competitive and appealing milkshake product. What’s Inside the Workbook? Team Formation & Leadership -Assign roles and responsibilities within the team. -Select a team leader to oversee the project. -Choose a unique and memorable team name. Market & Product Research -Investigate popular and lesser-known milkshake flavors. -Conduct surveys and analyze consumer preferences. -Develop an understanding of market trends and target audience expectations. Flavor Development & Testing -Select six potential milkshake flavors from a curated list or create original combinations. -Conduct taste tests and gather feedback from at least 30 participants. -Narrow down the options and choose the best-performing flavor. Branding & Identity Creation -Research successful brand strategies. -Brainstorm and finalize a unique brand name. -Develop a catchy slogan that represents the product’s identity. -Choose a suitable color scheme and logo design that align with brand messaging. Packaging & Presentation -Design product packaging that is visually appealing and marketable. -Consider elements such as typography, images, and materials used. -Ensure packaging reflects brand values and attracts consumers. Advertising & Marketing -Develop a promotional campaign to attract customers. Create engaging advertisements that highlight the product’s unique selling points. Utilize storytelling techniques to make the campaign memorable. Final Pitch & Presentation Compile all research, designs, and findings into a structured pitch. Present the milkshake concept to an audience, simulating a real-world business pitch. Defend choices with data, consumer insights, and creative storytelling. By the end of the workbook, teams will have gained hands-on experience in product innovation, branding, and marketing, mirroring real-world business challenges. This activity fosters teamwork, creativity, and entrepreneurial thinking, making it an engaging and educational experience.